Starting a new website
Shape the message, pages and build around the customers you want to reach.
Toronto web designer & developer · 4.9★ from 56 clients
WordPress and Shopify sites that bring in more customers.
One person from the first call to launch, building websites for clients across Canada and the US. Projects start at $2,500.
Where I can help
Problems I can help solve.
Redesigning an outdated site
Bring the website in line with the business you run today.
Improving an online store
Make products, trust information and checkout easier to use.
Replacing a manual or costly workflow
Turn spreadsheet workarounds or overbuilt subscriptions into a focused tool your team can use.
Getting more from your current site
Improve the pages, journeys and content people rely on most.
Adding technical delivery capacity
Bring an approved design, WordPress, Shopify or front-end build to launch.
Who I help
- DTC and CPG brands on Shopify
- Healthcare and professional services on WordPress
- Hotels and hospitality
- Agencies needing a reliable developer
Cameron Ashley · Toronto
About
One freelance partner for web design and development.
I work directly with businesses that need a clearer website, a stronger store or a practical web tool. From the first plan to launch and ongoing improvements, you work with the same person who designs and builds the result.
- WordPress and Shopify sites built around clear customer journeys
- UX and interface design that makes the next step obvious
- SEO and technical foundations built in from the start
- Responsive, accessible builds that are straightforward to maintain
WordPressElementor ProShopifyWooCommerceReactTypeScriptFigmaSEO
Selected work
Website and store work, from problem to interface.
Browse real interfaces from my portfolio. Open a project to review its pages, structure and user journey at your own pace.
Showing 6 of 14 projects.
Ways to work together
The right digital solution starts with the real problem.
Whether you need clearer information, an easier buying journey or a better internal tool, start with the problem—not a pre-set package. Every project begins with a conversation, then a written scope and quote before work starts.
Website design & development
Best fit: Businesses whose website needs to explain the offer more clearly and turn interest into enquiries.
Plan, design and build a WordPress site with a clear structure, useful content and an easy next step for visitors.
Learn moreShopify & ecommerce
Best fit: Retailers and product brands building or improving an online store.
Improve store structure, theme details, product pages and the path from browsing to checkout.
Learn moreCustom business apps & automation
Best fit: Teams with a repeated task, internal workflow or customer experience that needs a better tool.
Design and build focused portals, dashboards and workflow tools when spreadsheets or subscription software no longer fit. Start with the smallest useful solution—not features your team will never use.
Learn moreTechnical delivery for agencies
Best fit: Agencies that need a reliable developer behind an approved design or client project.
Implement WordPress, Shopify and front-end work with responsibilities and handoff agreed before the build starts.
Learn moreWebsite maintenance & improvement
Best fit: Businesses that need an existing site kept useful, current and reliable.
Ongoing updates, performance, security and improvements managed against an agreed priority list.
Learn moreNot sure which of these you need?
A Web Systems Diagnostic finds the real cause and ranks what to fix first—before you commit to a rebuild.
How it works
Step 1
Free discovery call
Tell me about your business, website and goals.
Step 2
Fixed quote within 2 business days
Agree on scope, deliverables and a clear price.
Step 3
Design and build with weekly progress
Review the work as it takes shape and share feedback.
Step 4
Launch and ongoing support
Check the details, launch and agree on the support you need.
What clients say
PLACEHOLDER — paste an approved client quote here.
PLACEHOLDER — paste an approved client quote here.
PLACEHOLDER — paste an approved client quote here.
How to get started
Three ways to start working together.
Tell me what needs to change. I will recommend a practical next step, then provide a written scope and quote before work begins.
Start a conversation
No cost
first conversation
Tell me what needs to change and what you need the website, store or tool to do.
- Share your goals, audience and current setup
- Clarify priorities, constraints and timing
- Receive a practical next-step recommendation
Best for defined builds
Build something focused
Written scope
and quote
For a website, online store or web tool with an agreed outcome and deliverables.
- A written scope before work begins
- Clear milestones and feedback points
- A quote based on the agreed deliverables
Keep improving
Ongoing support
as needed
For a site or web tool that needs regular attention after launch.
- A shared list of priorities
- A clear communication rhythm
- Support adjusted when your needs change
Common questions
How much does a website cost?
Projects start at $2,500. Your fixed quote depends on the pages, content and functionality you need.
How long does a website take?
Most website projects take 3–6 weeks, depending on scope, content readiness and feedback. We agree on a schedule before work starts.
Should I choose WordPress or Shopify?
WordPress suits content and service websites with flexible editing needs. Shopify suits brands that need a focused online store. I can help choose based on your products, content and integrations.
Do you work outside Toronto?
Yes. I am based in Toronto and work remotely with clients across Canada and the US.
Can you fix my existing site?
Yes. I can review an existing website, identify problems and scope improvements. Start with a free 5-point site check.
Free 5-point site check
Find what's getting in the way of enquiries.
Send your website for a review of your message, mobile experience, speed, trust signals and contact journey. I'll email practical next steps.
Start a project
Tell me about the website, store or web tool you need.
Share the website, store or workflow you want to improve, along with your timing. I will review it and recommend a practical next step.
Based in Toronto · Work remotely hello@cameronashley.ca