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Cameron AshleyWeb & App Design / Development

Toronto web & app designer and developer

Websites, apps and tools built around your business.

I design websites that help customers take the next step, and custom apps, dashboards and AI automations for the work behind them. Work directly with me from the first idea through design, development and launch.

Discuss your project See my work

Website projects start at $2,500. Apps and automations are quoted to scope.

Site broken or slow? Get a free 5-point site check →

Cameron Ashley, web and app designer and developer

Who I help

What do you need to move forward?

For businesses

A website customers can understand and use

Make your offer clearer, help people find answers and give them a straightforward way to enquire.

Plan your website

For founders

A first release for your app idea

Bring a rough idea, prototype or Figma file. Define the main user task and what belongs in the first build.

Explore web app development

For internal teams

Less chasing, copying and manual reporting

Bring requests, approvals or reporting into one workspace, with the right data and access for your team.

Explore dashboards and tools

For agencies

Development behind your approved design

Add web and app implementation capacity, with responsibilities, client communication and handoff agreed up front.

Find a technical partner
Explore all services

Not sure which fits? Tell me where the work gets stuck. We can explore whether an existing tool, a targeted change or a custom build makes sense.

Cameron Ashley at a work table

Cameron Ashley · Toronto

About

One partner for design, development and the work in between.

I work directly with businesses that need a better website, a custom app or a simpler way to get work done. From the first plan to launch and ongoing improvements, you work with the same person who designs and builds the result.

  • Website and app design shaped around the people using them
  • UX and interface design that makes the next step obvious
  • Custom dashboards, internal tools and connected workflows
  • Responsive, accessible builds that are straightforward to maintain
UX & UI designWeb developmentCustom appsDashboardsAI automationAPI integrations

Selected work

Design and development, from problem to interface.

Browse real interfaces from my portfolio. Open a project to review its pages, structure and user journey at your own pace.

Owned web app · controlled beta

SealSend: an event-planning workspace

A custom app connecting invitations, guest replies and organizer workflows, with reviewable AI event drafts and documented integrations.

Explore the app case study

What this example demonstrates

  • Different user journeys for hosts, guests and organizers
  • Shared records, review steps and integration points
  • AI output checked against a structured draft format

Based on public source review. No customer growth, revenue or time-saving result is claimed.

Website projects

Showing 6 of 14 projects.

Ways to work together

The right digital solution starts with the real problem.

From a public website to a private dashboard or an AI-assisted workflow, the work starts with what people need to do. Every project begins with a conversation, then a written scope and quote before work starts.

Website design & development

Best fit: Businesses that need a clear, useful website and an easier path from interest to enquiry.

Plan the content, design the experience and build a responsive website your team can maintain.

Explore service

Web app design & development

Best fit: Businesses and teams turning a product idea or a difficult workflow into a custom application.

Connect UX, interface design and development for customer portals, business apps and focused first releases.

Explore service

Dashboards & internal tools

Best fit: Teams whose work is spread across spreadsheets, inboxes and disconnected systems.

Bring reporting, approvals, records and day-to-day tasks into a workspace built around how your team works.

Explore service

AI automation & integrations

Best fit: Businesses with repeated tasks that could benefit from connected systems or carefully scoped AI assistance.

Connect your tools, automate handoffs and add AI for tasks such as document processing, knowledge search and drafting, with review where it matters.

Explore service

Not sure which of these you need?

A Web Systems Diagnostic finds the real cause and ranks what to fix first—before you commit to a rebuild.

About the Diagnostic

How it works

  1. Step 1

    Start with the problem

    Share who the work is for, what needs to improve and what you use today. A rough idea or current example is enough to start.

  2. Step 2

    Agree on the first release

    Define what is included, what can wait, responsibilities and review points. Then agree on a written scope and quote.

  3. Step 3

    Design, build and review

    Review the important screens and workflows with representative content or data. Discuss changes before they alter the agreed work.

  4. Step 4

    Launch and hand off

    Check the main user paths, confirm account access and handoff, and agree who will handle updates and ongoing support.

How to get started

Three ways to start working together.

Tell me what needs to change. I will recommend a practical next step, then provide a written scope and quote before work begins.

Start a conversation

No cost

first conversation

Tell me what needs to change and what you need the website, app or workflow to do.

  • Share your goals, audience and current setup
  • Clarify priorities, constraints and timing
  • Receive a practical next-step recommendation
Start the conversation
Best for defined builds

Build something focused

Written scope

and quote

For a website, custom app, dashboard or automation with an agreed outcome and deliverables.

  • A written scope before work begins
  • Clear milestones and feedback points
  • A quote based on the agreed deliverables
Start the conversation

Keep improving

Ongoing support

as needed

For a site or web tool that needs regular attention after launch.

  • A shared list of priorities
  • A clear communication rhythm
  • Support adjusted when your needs change
Ask about ongoing support

Common questions

How are website, app and automation projects priced?

Website projects start at $2,500. Apps, dashboards and automations are scoped around the users, workflows, data and integrations involved. You receive a written scope and quote before work begins.

How long does a website take?

Most website projects take 3–6 weeks, depending on scope, content readiness and feedback. We agree on a schedule before work starts.

Can you design and build a custom app or dashboard?

Yes. I work on web app interfaces, client portals, dashboards and internal tools. We start with the people using it and the job they need to do, then scope a useful first release.

What can AI automation help with?

Potential uses include processing documents, searching approved knowledge, preparing drafts and moving information between tools. We check the data, permissions, output quality and human review needed before deciding what to automate.

Do I need a custom app, or could an existing tool work?

We compare the task, existing software, integrations and ongoing costs before deciding what to build. A simpler setup or a well-chosen existing tool may be enough. Custom development makes sense when an important need is not covered well.

What happens after launch?

Before launch, we agree on handoff, account access, documentation and who will manage hosting, updates and support. Third-party subscriptions and ongoing work are discussed separately so you can understand the cost and responsibilities beyond the build.

Do you work outside Toronto?

Yes. I am based in Toronto and work remotely with clients across Canada and the US.

Can you fix my existing site?

Yes. I can review an existing website, identify problems and scope improvements. Start with a free 5-point site check.

Free 5-point site check

Find what's getting in the way of enquiries.

Send your website for a review of your message, mobile experience, speed, trust signals and contact journey. I'll email practical next steps.

I use these details to respond to your request. Privacy policy.

Start a project

Have a website, app or automation in mind?

Share the idea, task or workflow you want to improve, along with your timing. I will review it and recommend a practical next step.

Tell me about your project View Upwork profile
Based in Toronto · Work remotely hello@cameronashley.ca