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Toronto web & app designer and developer

Better websites. Simpler ways to work.

I design and build websites, web apps, and internal tools. I can help with a new project or make what you already have work better.

Cameron Ashley, web and app designer and developer

What I can help with

Website design & development

Plan the content, design the experience and build a responsive website your team can maintain.

Explore service

Web app design & development

Connect UX, interface design and development for customer portals, business apps and focused first releases.

Explore service

Dashboards & internal tools

Bring reporting, approvals, records and day-to-day tasks into a workspace built around how your team works.

Explore service

AI automation & integrations

Connect your tools, automate handoffs and add AI for tasks such as document processing, knowledge search and drafting, with review where it matters.

Explore service

Not sure which of these you need?

A Web Systems Diagnostic finds the real cause and ranks what to fix first—before you commit to a rebuild.

About the Diagnostic

Selected work

Design and development, from problem to interface.

Browse real interfaces from my portfolio. Open a project to review its pages, structure and user journey at your own pace.

Owned web app · controlled beta

SealSend: an event-planning workspace

A custom app connecting invitations, guest replies and organizer workflows, with reviewable AI event drafts and documented integrations.

Explore the app case study

What this example demonstrates

  • Different user journeys for hosts, guests and organizers
  • Shared records, review steps and integration points
  • AI output checked against a structured draft format

Website projects

Showing 6 of 14 projects.

Website builds and ongoing support

Each option starts with a written quote.

Website Launch

One-time website build

A focused business website with a clear message and a straightforward way to enquire.

Plan my websiteAbout Website Launch

Website Care

Optional monthly support

Optional maintenance and small updates for an existing website.

Ask about Website CareAbout Website Care

Website Growth

Optional monthly support, including Care

Optional ongoing improvements for an existing site, with Website Care included.

Ask about Website GrowthAbout Website Growth

How it works

  1. Tell me what you need

    Share what you want to build or improve.

  2. Agree on the scope

    I’ll send a written quote and timeline.

  3. Build and review

    We’ll review the work together as it takes shape.

  4. Launch and hand off

    I’ll test the final build and show you how to use it.

Reviews

“I've hired Cameron for several jobs and he's always done an excellent job at the work and in communicating with me on expectations.”
Upwork client, website design and dev updates
“Cameron was great to work with and the project was completed in a timely and detail oriented manner. I will be leveraging Cameron again for other projects in the future.”
Upwork client, WordPress development with integrations
“Cameron was great to work with and a fellow Canadian! Recommend if you're looking for a thoughtful and talented freelancer to build your website”
Upwork client, Forever Booked website redesign
“Cameron was responsive, professional did great design work. I would highly recommend him!”
Upwork client, B2B agency website redesign
“Cameron was great to work with. I would certainly recommend him to others. He clearly is passionate about his work and clients.”
Upwork client, WordPress design and build
“Cameron is fast and capable. Highly recommended!!”
Upwork client, adding a blog to a WordPress site
Cameron Ashley smiling and gesturing

Hi, I’m Cameron.

I’m a designer and developer based in Toronto. You work directly with me from figuring out what you need through design, development, and launch.

FAQ

Common questions

How are website, app and automation projects priced?

Every project is quoted to scope. That includes quick fixes, updates and one-off tasks as well as full websites, apps and automations. You receive a written scope and quote before work begins.

How long does a website take?

Timing depends on scope, approved content and feedback. We agree on a schedule before work starts.

Can you design and build a custom app or dashboard?

Yes. I work on web app interfaces, client portals, dashboards and internal tools. We start with the people using it and the job they need to do, then scope a useful first release.

What can AI automation help with?

Potential uses include processing documents, searching approved knowledge, preparing drafts and moving information between tools. We check the data, permissions, output quality and human review needed before deciding what to automate.

Do I need a custom app, or could an existing tool work?

We compare the task, existing software, integrations and ongoing costs before deciding what to build. A simpler setup or a well-chosen existing tool may be enough. Custom development makes sense when an important need is not covered well.

What is included in Website Launch?

Plan the core pages around approved copy and images. Design and build responsive pages with a standard enquiry form. Check search basics, test the site and agree on handoff. Custom features, commerce, complex migrations and substantial copywriting are quoted separately.

What should I have ready, and how do revisions work?

Bring approved copy and images and nominate one person to consolidate feedback. The quote describes the pages, review round and how we handle requests outside the agreed scope.

How do Website Care and Website Growth work?

Website Launch is a separate one-time build. Care and Growth are optional monthly alternatives. Growth includes Care.

How do you review AI-assisted work?

I review AI-assisted drafts and changes before they become part of the deliverable. We agree on how project information can be used and who approves the finished work.

What happens after launch?

Before launch, we agree on handoff, account access, documentation and who will manage hosting, updates and support. Third-party subscriptions and ongoing work are discussed separately so you can understand the cost and responsibilities beyond the build.

Do you work outside Toronto?

Yes. I am based in Toronto and work remotely with clients across Canada and the US.

Can you fix my existing site?

Yes. I can review an existing website, identify problems and scope improvements. Start with a free 5-point site check.

Get in touch

Request a call or text
How should I get back to you?

I’ll only call or text about your request. Privacy policy.

Prefer email? hello@cameronashley.ca

Free 5-point site check

Find what's getting in the way of enquiries.

Send your website for a review of your message, mobile experience, speed, trust signals and contact journey. I review public pages and email a short list of practical next steps. The check covers visible issues on the pages reviewed.

I use these details to respond to your request. Privacy policy.